I have always been a goal setter. As a competitive figure skater and soccer player growing up, I always had a goal. To be able to master a certain element (for me that was the Biellmann Spin), to win a competition or beat that Southwest United team. I learned to make micro goals to meet my end target. Because of years of training, I carried that into my adult life. It's much easier for me to work towards small wins. And that is exactly what I am doing with Prairie Couture.
I've created my vision boards, determined what image I want to bring to my clients. A mixture of boho style, free and flowy fabrics, and feminine lace and floral.
As I am so new to this, my method of finding these products is likely unconventional, but I go to social media. I spend HOURS scouring Instagram. When I find a line of clothing that I am hopeful to bring to Prairie Couture, I simply contact them. I tell them about our unique business. The fashion truck. Mobile store. Pop up shop. I ask if they do wholesale selling and that's where it all begins.
I am so overwhelmed by how supportive people have been of this business model. In 2014 there were nearly 500 fashion trucks across the USA. I am still unsure how many fashion trucks operate in Canada, I've followed every single one I can find and there are less than 50. It's still very new to the Canadian market.
You're likely asking why? Why did I want to start a fashion truck versus a traditional brick and mortar store front? Cost. I have a full time job, and two small companies already. I am a wife and a mother. I was so afraid to take the plunge. Rent is a huge cost and filling a large store with merchandise was daunting for me. That's when I came across the idea for a mobile store. We searched online for Airstreams which were VERY pricey. Between $10-30,000 and most of those still needed to be converted into retail space. I was fortunate enough to come across a 32 foot Streamliner for $2500. In March we will focus on converting that space and have set aside $3000 to do that. I'm still in the process of determining how we can maximize space and make it a comfortable and unique shopping experience.
There have been a lot of wins so far though. We've already started selling online. I've collaborated with an apparel line from Texas to create 4 unique to Prairie Couture t-shirts for our Alberta clientele. I've contacted over 20 apparel lines. Booked a trip to L.A. in March to meet with wholesalers. I've been disappointed by being turned down by a couple too. We haven't met the image for their branding. But that hasn't stopped me.
I'm a part of a group of female entrepreneurs on Facebook called Heart & Hustle founded by Nicole Duff who is a creative business coach and owner of Mood Design Studio. Nicole has been a huge help to me, offering guidance and support. And she's not the only one. I have a few friends who own successful companies of their own who are always quick to help, to answer questions and offer support and for that, I am so incredibly grateful!
Here are 9 Goal setting tips for 2017:
- Review the previous year and your previous goals and objectives.
- Make sure your goal setting is SMART.
- Write down your 2017 goals and objectives.
- Create a plan to reach your life goals.
- Break your goal apart into smaller goals.
- Keep track of your goal setting progress and make changes (if needed).
- Find small ways to stick to your goals
- Find ways to motivate yourself when setting goals.
- Make reaching your goal a friendly competition.
Read the full article here: http://www.makingsenseofcents.com/2016/12/goal-setting-2017.html
And so, I will take these micro-steps to learn the Beillmann, stretch daily, push myself beyond what I thought was possible, practice and finally master!